Road and Drivers Essay Example for Free

Road and Drivers Essay Traffic accidents are big problem for megacities. Traffic accidents are caused by people, lack of traffic signs, problems of infrastructure Especially people should be aware of distractions that cause most common traffic accident. Because most common traffic accidents are caused by distractions. In megacities like Istanbul people don’t care traffic rules. They just use the car for their needs and when people are using car they don’t give enough attention. Because of this situation traffic accidents are increasing day by day. How can people reduce traffic accidents? They can reduce it first stay alert and pay attention the second don’t speed. Firstly the drivers in megacities should be stay alert and pay attention. When people are driving cars they mustn’t use their phones and they don’t distract themselves. Because most common traffic accidents are caused by distraction. For instance while driving car, answering a phone can be difficult and it can make distraction. People who is talking with the phone they lose their attention and they give all of their attention to the caller. While drivers are speaking with the phone, they can have an accident because they lose their attention to the other drivers and also roads. Drivers have be focus on the road which could also cause an accident if drivers are not careful. Using phone is really problem for drivers. They can also lose their attention with changing the music. For example while drivers using car sometimes they want to change the music and they look at the radio while they are searching music they don’t look at the road for a second and they lose their attention to the road and this can cause an accident. While people using car they have to focus on their road, they mustn’t use their phone and don’t struggle with the music Ä ±f they don’t want to have an accident. Secondly traffic volume is really important for megacities. If the roads are empty some drivers wants to make a speed and compete the other drivers. It can also make an accident. For example when the roads are empty, generally drivers want to make a speed. They don’t care the rules and they find one driver who makes speed at that moment and start to compete. It is really dangerous for them and also the other drivers because while they are competing they can make sudden changes on the road and lose the other  drivers attention and they can cause an accident. Also when they are competing if the drivers make a small mistake, they have an accident and because of speed they can die. Speed is a big issue in megacities. There has some rules for speed and every driver has to obey them like that people can reduce the traffic accidents. To sum up traffic accident is a big issue for megacities if there is an accident on the roads, roads can lock suddenly and occur some problem. If people want to reduce traffic accident they have to give their attention to the road not the other this that makes them disturb. They mustn’t talk with the phone while they are driving cars. Speed is the important for reduce traffic accidents. Every city has a certain rules and people have to obey rules for reducing traffic accidents. If people want to continue their lives, they give more attention to the rules.

Internship Report on Zong Pakistan Essay Example for Free

Internship Report on Zong Pakistan Essay Groups individuals according to the occasions when they purchase, use or think of buying a product. 2. Benefits Sought : Groups individuals according to the benefits they seek from the product. 3. Usage Rate : Groups individuals according to the level of usage they make of the product, be it Heavy, Medium or Light usage. 4. User Status : Groups individuals according to whether they are non-users, potential users, first-time users, regular users, or ex-users of a product Loyalty Status : Groups individuals according to their level of loyalty to the product. Hard core loyals always purchase the product / brand in question. Whilst Soft core loyals will sometimes purchase another brand, and Switchers will not specifically seek out a particular brand, but rather purchase the brand available to them at time of need, or that which was on sale. 6. Buyer Readiness Stage : Groups individuals according to their readiness to purchase the product. This segmentation model is particularly useful in formulating and monitoring the marketing communication strategies employed to move consumers towards purchase of a product or brand. Role of Segmentation: Segmentation is the first step towards customer understanding, which allows organisations to build healthy relationships with their customers. Money is made by keeping customers, and the whole idea of segmenting customers in order to build customer relationships is to turn it into a mutually satisfying relationship, says Ovum analyst (David Bradshaw, 2000).

Lexical and Structural Ambiguity Examples

Lexical and Structural Ambiguity Examples Language is the most important thing in our life. People communicate with others by using language. Without language we cannot communicate with other people properly. Even deaf or dump people can communicate with others by using their special language or sign language. People talk, share their thought, feeling and emotion through language either spoken or written. In the world, there are many different languages in different countries. It is possible that there are many languages used in one country. Although have so many different languages, people use it for one reason, that is to communicate. They communicate with each other either spoken or written through sentences. Sometimes people do not get what we said to them. It is not because they do not hear it or something. However, occasionally we say a sentence which has more than one meaning. As a result, the listeners will have some different interpretations and this will make confusion for the listener. In this case, this misunderstanding is called an ambiguity. We can find ambiguous sentences everywhere, not only when people say something to us or spoken but we can also find it in written forms, like in the book, newspaper, magazine, and so on. This ambiguity can happen if there are more than one meaning which can be interpreted by the people who read or listen to the ambiguous sentences or phrases. There are three kinds of ambiguity according to Ullmann (as cited in Tambunan 202, 204); phonetic, grammatical or structural, and lexical ambiguity. Phonetic ambiguity appears in spoken only, e.g. when we say near, not all people will catch near as the meaning of close by or next to. Nevertheless, some people can misunderstand what they hear. They can possibly hear near as an ear or a near as well. Meanwhile, in his book, Pateda () said Grammatical or structural ambiguity appears because of the resemblance of phrase. Each word which forms a phrase actually should be clear, but the combination can be interpreted more than one meaning. For example in the sentence I met a number of old friends and acquaintances. The word old (past or someone who has been already old, in this case about age matter) in this sentence can be connected with friends (people who you know well but not in family members) and acquaintances which means people that you have met but do not know well. In that sentenc e, where is meant by the past, is it friends or acquaintances? In lexical ambiguity it has been explained that each word can contain more than one meaning. A word can lead to something different according to the usage. As the writer mentioned above, apparently ambiguous sentences or phrases can be shown in the written forms. Based on this research, the writer chooses the source of data from a newspaper, especially in the titles of each section which most likely contains ambiguous meaning. Because nowadays we find so many newspaper which contains ambiguous meaning in it, either in the content or the title. This is happening because in this modern era, language is changed. Trask (92) said that language has changed, and many of the old words have disappeared and been replaced by the new words. Other words have survived, but have changed either their forms or their meanings so much that we can barely recognize them. In this research the writer chooses a local Indonesian newspaper, that is Suara Merdeka. It is the largest Indonesian daily newspaper in Central Java, Indonesia which is made in Semarang, Central Java. There are some sections that are offered by this news, such as headline, business, advertisement, your letters, entertainment, and so on. In this paper, the writer will conduct a research in the news title of each section. Since the data is taken from newspaper, the writer will take some titles which most likely has ambiguous meaning in both lexically and structurally. FIELD OF THE STUDY This research is in the field of Linguistics. SCOPE OF THE STUDY In this paper the writer focuses on lexical and structural ambiguity in the title news of each section in Suara Merdeka newspaper. The data of this research are taken from all titles in each section of the newspaper which has ambiguous meaning. PROBLEM FORMULATION The research question can be formulated as follows: Which words, sentences or phrases are possibly ambiguous? What parts of speech are lexically ambiguous? Which type of ambiguity is the most dominant? OBJECTIVES OF THE STUDY The objectives of this paper are to answer the problem of this research which is mentioned above. They are: To find out words, sentence or phrases are possibly ambiguous. To analyze the part of speech of words that can be lexically ambiguous. To determine the most dominant type of ambiguity. SIGNIFICANCE OF THE STUDY The result of this study provides the readers to improve their ability in understanding the ambiguous sentence, phrase, or word in written language. This research will contribute as the reference for the study of semantics and syntax in teaching and learning activity. Moreover for the people who are interested in lexical and structural ambiguity for their research. DEFINITION OF TERMS Ambiguity Ambiguity appears when something has more than one possible meaning and may therefore cause confusion (Cambridge Advanced Learners Dictionary 43). Lexical Ambiguity According to Grenat and Taher in Al satil journal (10), lexical ambiguity refers to the type of ambiguity those results from the occurrence of homonyms. Structural Ambiguity A sentence is called structurally ambiguous if there is more than one complete structural description that may be assigned to it (Tesar, par. 1). LITERARY VIEW Semantic Theories As a branch of linguistics, semantics is defined as the study of the meaning. Yule (100) says that Semantics deals with the conventional meaning conveyed by the use of words, phrases and sentences of a language. In semantics it can be seen what is meant by meaning, the kinds of meaning, anything which is connected by meaning, the components of meaning, whether meaning is changed or not, why meaning can be changed, either each word has only one meaning or more, how we comprehend the meaning of a word or sentence easily, everything can be traced through semantics (Pateda 2). Meaning There are two ways in investigating meaning of words in a sentence; conceptual and associative meaning. Conceptual meaning is the basic components of meaning carry on literal use of words. For example, the word needle has the meaning of sharp, thin, an instrument for sewing. Associative meaning is like the connotation of words. For example, the word needle has the meaning of pain, illness, drug, thread, or knitting. In this association meaning, it is possible that each person may have different interpretations (Yule 100). An idea has to be sent clearly and meaningfully, so it will not cause misunderstanding in communication. Ambiguity can cause wrong perception in peoples mind when evaluating something (Suryaslavia 7). Ambiguity According to Clare (par 4), something is called ambiguous when it can be understood in two or more possible senses or ways. A word or sentence is ambiguous when it has more than one sense. A sentence is ambiguous if it has two (or more) paraphrases which are not themselves paraphrases of each other. For example, We saw her duck is a paraphrase of We saw her lower her head and of We saw the duck belonging to her. In this case, we consider that We saw her duck is ambiguous (Hurford and Heasley 121). Ambiguity can arise in a sentence for a number of reasons; through the ascription of multiple meanings to single words, through the assignment of different syntactic structures to a sentence, or through the use of certain expression that may have semantic scope (Cann 8). Lexical Ambiguity Lexical ambiguity according to Hurford and Heasley (128) is any ambiguity resulting from the ambiguity of a word. For example in the sentence The captain corrected the list is lexically ambiguous. The word list has two possible meanings, either record (short pieces of information, such as peoples name) or lean (in a ship). Lexical ambiguity can be created from because of polysemy and homophony (OGrady 270). Polysemy Polysemy occurs where a word has two or more related meanings. Example: Bright : shining, intelligent To glare : to shine intensely, to stare angrily A deposit : minerals in the earth, money in the bank Homophony Homophony exists where a single form has two or more entirely distinct meanings. For example, the word bat has the meaning either a flying mouse-like nocturnal mammal or a piece of equipment used in cricket or baseball. In this case, it is assumed that there are two or more separate words with the same pronunciation rather than a single word with different meanings. Structural Ambiguity Structural ambiguity appears because of the resemblance of phrase. Each word which forms a phrase actually should be clear, but the combination can be interpreted more than one meaning. For example in the sentence I met a number of old friends and acquaintances. The word old (past or someone who has been already old, in this case about age matter) in this sentence can be connected with friends (people who you know well but not in family members) and acquaintances which means people that you have met but do not know well. In that sentence, where is meant by the past, is it friends or acquaintances? Structural ambiguity happens if there is a sentence which is ambiguous because its words relate each other in different ways, even though none words are ambiguous (Hufford 129 130). Language of Newspapers In his book, The Language of Newspaper; Socio Historical Perspective, Conboy (1) says that the language of newspapers has always encapsulated what would they sell to the readers and how the information which they share could best be packaged and presented to achieve the commercial end at a certain time. The market-driven rationalization of the language of the new mass newspapers affected the grammar of the reduced sentences which were increasingly identifiable as journalistic. The twentieth-century newspapers language was shaped by a wave of technologies competing with the newspaper as the prime provider of topical information about the world. In newspapers today, we are witnessing the latest linguistic accommodation to changing social and commercial pressures. Newspapers have always striven to provide an elaborated form of conversation with their audiences, to be something more than a dry account of the events of the day (Conboy 2). Previous Study In Faculty of Letters, Unika Soegijapranata there have been thre theses discussing about Ambiguity. Marsha Marieanne (2011), The Analysis of Ambiguity in Printed Consumer Goods Indonesian Advertisements investigates the classification of the ambiguous taglines in printed Indonesian consumer goods advertisements. Doncy Suryaslavia (2005), Lexical and Structural Ambiguity on Television Advertisements focuses on a classification of Indonesian television advertisements which contain lexical or structural ambiguity. Arkhid Awful (2005), Peoples Interpretstion of the Advertisement Containing Ambiguous Sentences or Phrases talks about interpretation of people concerning the ambiguous sentences or phrases in the advertisement. The difference between those three theses from the writes study is that the writer focuses on the lexical and structural ambiguity found in news titles. The writer will conduct a research on each section of the newspaper and find any titles which most likely have ambiguous meaning. RESEARCH METHODOLOGY Method of Data Collection The aim of this study is to analyze the lexical and structural ambiguity in the newpaper titles. The writer conducts a reasearch from Indonesian local newspaper, that is Suara Merdeka. She takes the data from each section of the newspaper which most likely contains ambiguous meaning and she will analyze it based on the lexical and structural ambiguity. Instrument 1.2 Procedure Method of Data Analysis Reading the selected data Identifying the words, phrases, and sentences which are possibly ambiguous. Classifying them into the types of ambiguity whether lexical or structural ambiguity.

Contemplating the End in Shaving and There Will Come Soft Rains Essay

Contemplating the End in Shaving and There Will Come Soft Rains  Ã‚   What happens at the end? "Shaving" and "There Will Come Soft Rains" both address that issue, the first referring to the end of a man's life, the second to the end of humanity. Both ends come about through illness, whether that of a dying man or of a society that drives itself to suicide. The microcosm, the macrocosm- both show in their own way that man is mortal, that this too shall pass. The authors seem to have irreconcilable messages about humanity, which are in fact merely two faces of the same coin. "There Will Come Soft Rains" says that, yes, we can build magnificent machines: beautiful houses to cater to our every need, a thousand servants at our beck and call- yet what benefit will they be at the end? When we fry ourselves into radioactive smithereens because we can sooner built houses fit for gods then learn to live in peace with our fellow mortals, what good will our machines be to us then? The loyal family dog searched futilely for his masters, the house tried in vain to save itself from the fires, but their efforts to save their masters were ludicrous, for the master race had exterminated itself and left the servants all alone, impotent. Not one of man's creations could stand at the day of reckoning and save him from extinction- nor would many mourn his passage. This is a humbling thought, that our planet would survive quite well without us were we to rid it of our presence- and that in just a short while, it would almost be as if we had never existed at all. Times have changed since the writing of "There Will Come Soft Rains", when the threat of nuclear extermination seemed more real than it is now. But should we read it only as a chill... ...y chose to perform a small favor for his terminally ill father, to reach out to another human being and to work for a while for another's gain at his expense- and by doing so he gained more than the hapless family had ever known. "Really, of what benefit is it if a man gains the whole world, but loses his soul?" demands the Bible. The pursuit of all the latest and greatest things, be they beautiful clothes or flashy cars or gorgeous homes or staggering bank-balances or prestigious degrees or considerable political power, is not important. We can deceive ourselves into believing otherwise at the risk of creating the future as seen in "There Will Come Soft Rains", or we pursue the more important things, as hinted at in "Shaving", so that when the end does come- and both stories reflect that inevitability- we will know that we have not spent our lives in vain.   

Pheromones :: Biology Essays Research Papers

Pheromones Have you ever wondered how different species know when to mate and who to mate with? How can they tell the difference between someone of the same sex, much less whether another organism is of the same species? This can be answered by chemical signals kn own as pheromones. Pheromones are unique and highly specific chemical signals produced by an organism that signals its presence to other members of the same species. Each organism have different pheromones they release during mating that helps them to id entify each other and start the process of mating. Pheromones come not only in forms of sex attractants, but also as alarm pheromones, aggregation pheromones, and dispersion pheromones(1). How do we know that such a chemical exists in organisms? In 1956, German scientists were able to identify the first ever pheromone in silkworm moths. After 20 years of research and over half a million female moths later, they were able to extract a pecu liar compound from certain glands located on the tip of the abdomen. When even a small amount of this substance was exposed to male moths, they would begin to beat their wings madly in a iflutter dancei. This indicated that they had detected the powerfu l sex attractant from the females that caused this type of behavior. After extracting extraneous matter and purifying the substance, scientists ended up with the first ever chemically pure pheromone. Since then, various other organisms have been studied and more is understood about the effects of pheromone, but not much is known about how pheromones work in more complex vertebrates such as humans. The next logical question to ask is how are these chemical signals recognized? Studies have shown that pheromone is first recognized by the chemical receptors in the vomeronasal organ (VNO) and olfactory bulbs located in the nose; signals are then sent t o the hypothalamus of the brain. In an experiment conducted on virgin male mice where their VNO was removed, the mice were found to generally not mate with receptive females, even if the maleis olfactory nerves were not damaged. This showed that the VNO s are needed in order start certain chains of reactions already programmed in the brain. Further studies show that when male mice have begun to associate sexual activity with other cues from females, including smells they become less dependent on the VNO s.

Definition Essay- The Evolved Meaning of Private -- Definition Essays

Definition Essay- The Evolved Meaning of Private The word private has changed very much over the past 600 years.   When the word first originated it had a few concise meanings.   Today, the word private has plenty of definitions, some of which many people do not know.   For instance, it is interesting to learn that private means "apart from the state" or "a person not receiving treatment under the National Health Service or any similar state scheme" (Landau). Spending time looking through dictionaries helps to gain a much better understanding of a word   many think they know very well. The various dictionaries containing private states it as meaning "seclusion, apart from the public body, a soldier with rank below corporal, etc." which are the meanings that are previously understood.   Many of the dictionaries have several definitions that seem similar.   Modern definitions often say the same thing, such as "intimate, confidential, confined to one person, peculiar to a particular person, and property of a particular individual" (Simpson).   Before examining the definition if this wo...

Evolutionary Explanations of Food Preference Essay

Evolution is the change in inherited characteristics of biological populations over successive generations. The environment our early ancestors lived in must be understood to understand why they adapted to certain behaviours or characteristics. This environment is known as EEA (environment of evolutionary adaption). Natural history and science have found that our species has spent much of its life as hunter-gatherers so by looking at their role we can investigate food preferences from an evolutionary perspective. Early human diets consisted of what was around them at the time and what pressured them to eat it. Humans had a preference for fatty foods as it would have been adaptive as conditions in the EEA meant that energy resources were vital to survive until the next meal. In addition calories were not as plentiful and therefore fatty foods were vital. Gibson and Wardle conducted a food preference study by observing the food choices made of children. Children naturally preferred more calorific foods, suggesting the food choices to be innate as children have not been exposed much to other influences such as social or cultural factors as other age groups. On the other hand fatty foods have been proven harmful if eaten in excess and therefore counters the claim that they are beneficial, as a diet on fatty foods would not be possible for survival. However, early humans did not live to the age of humans today and it is in the later age where diseases come as a result of excess fatty foods. Human preference for meat is said to have occurred due to the large decline in forestry 2 million years ago as the nutritional source declined. Meat is rich in nutrients and therefore appropriate alternative food consumption. The diet consisted of mainly the brain and liver and kidneys as they were rich in nutrients. Foley and Lee compared primate eating strategies with brain size, and found those eating meat had larger brain size and greater intelligence then primates who didn’t eat meat. This tells us that it was evolutionarily favoured to eat meat as it allowed us to grow in intelligence and become who we are today. In addition, Stanford also found that when observing other primates eat, they would eat the brain or bone marrow. This supports human preference for meat as early humans also ate meat such as the brain due to its high content of nutrients. Never the less both these supporting studies both used other primates than humans to identify early human diets and eating behaviours. This however may not be generalizable as the differences between humans and other primates could be our food preferences, resulting in poor external validity. Although it is particularly impressive if a range of findings in different species are consistent. Taste aversion also known as bait shyness is a form of food preference derived from an adaptive response to food which is bad for you. The development of taste aversion is adaptive as it prevents the organism from eating foods which were harmful, and as taste aversion is still possible 24hrs after eating the food it allows slow releasing toxins or poisons from being detected. In contrast animals can be seen to have a preference for foods which have medicinal or beneficial properties. Garcia found when a specific flavour is presented with a thymine to a thymine deficient rat the rat acquires a taste towards the flavour, supporting the role of taste aversion in supplying food preference. Furthermore Seligman claimed different species evolved different learning abilities, which was called biological preparedness, which allows each species to find associations more easily than others depending on if it helps them survive. This evolutionary theory states that food preference is determined based on our innate characteristics which have helped us survive as a species. It fails to consider the current environmental or social factors such as the effect of cultural factors. For example our innate food choices do not cover our broad range of food likes and dislikes such as in the eastern world they have a large preference for spicy food but in the UK often it is not the case. Furthermore mood has been seen to affect food preference, such as Garg et al found when in a sad mood people eat more sweet snacky foods however in a happy mood more likely to eat healthy foods.