Womens Sex Appeal vs. Mens Sex Appeal Research Paper

Wo mens Sex Appeal vs. Mens Sex Appeal - Research Paper ExampleFor example, Western society is inundated with sexually-explicit materials in many advertising formats as a means of gaining staminate person or female devotion to a particular product or service. Depending on the imagery and the market, whether male or female, it can often create a stimulus response that ultimately leads to higher sales volumes for the product. In Asia, visual representations of partially-clothed men and women are frequently less common based on regulatory presence or stern, traditional cultural beliefs on sexuality. The most common similarity between men and women, when determining sex appeal, is based on physical appearance and not biological factors, such as chemical pheromone response. Advertising and the development of a unsubtle culture related to sex seem to be the most important factors that have created the modern face of sex appeal in both men and women. THE FEMALE VIEW Men clearly conside r the importance of female sex appeal which is evident with the high volume of sexually-explicit materials that sell annually to male audiences. It is also evident with the large amount of advertising that is constructed and promoted to male consumers depicting women in various sexual postures. However, women seem to have a distorted view of their own sex appeal that might well be a product of advertising. The company capital of Seychelless Secret, a lingerie company specializing in underwear products (bras and panties), uses very slender and fit models in their on-air advertising and print promotions as a means of gaining consumer attention for the female market. One might mechanically think that this fount of advertising would be more effective for male consumers rather than female buyers considering the imagery used depicts same-gender models dressed in scant Victorias Secret products. However, women have a distorted view of sex appeal when measuring themselves to the models dis played in this event of advertising. They think, Wow, she looks awe just about. I should get that outfit so I can look that good too (Blair, Stephenson, Hill & Green, 111). Why is this? Where most Victorias Secret products are sold, the cultures are liberal and Westernized where this type of advertising is acceptable at the social level. The high volume of companies that use this type of advertising, realizing how women view themselves in proportion to more sleek and toned models, unfold to reinforce that this is the pinnacle of modern beauty and that women should actively seek to model these images. It is not, then, so much a product of personal or biologically-borne belief that this is the highest aesthetical of beauty, it is a product of engrained cultural imagery depicting slender women that has become a cultural norm related to beauty. Though there are some companies that defy this symbolic view of beauty by using larger, fuller models, the majority of sexually-oriented imag ery continues to reinforce the slender form as the most angel model for women to strive to achieve. Advertising such as Victorias Secret give women a goal to achieve related to beauty as it is a somewhat armored cultural belief that has remained durable over the past several decades. Thus, when a woman is asked what constitutes sex appeal in some other woman, it is likely they will draw on these slender models as a guide and proclaim that female sex appeal is akin only to the type of women portrayed in this type of advertising and television or print imagery. In other cultures, such as in Asia, women are very pleasant with being women and they are comfortable with their own sexuality (Kautzky, 20). Women in Singapore were asked whether they ever purchased sexy